Towards the end of stability…

12 Mar

“Ecologies are diverse, marked by parts that no longer exist simply as discrete bits, but stay separate and form a whole”.

THE nature of ecologies  suggests that dynamism is heavily involved. Such a facet made me question how traditional communication for example, and specifically oral communication between people has evolved into a process that involves various objects and elements. Transcribing into an often-complex media ecology.

What I mean is that speaking to another person has changed.

Specifically, we now have mobile phones; we now have FaceTime, Skype, viber etc.

The question is though, what is this complex system, termed ‘communication’ which involves separate entities acting as a whole, doing to the way we interact?

Is it disrupting traditional communication between people? Or is it facilitating interaction?

Theorists argue that ecologies synthesize the world, “block, and make possible other worlds” (Fuller 2005:2).

Therefore it is possible to argue that the communication in discussion is still traditional, due to the element of communicating orally, but it has become more diverse, and versatile. This is due to the various mediums developed which eliminate issues of space and time. We can communicate globally, we can communicate quickly.

Further, communication in relation to journalism has also changed. Traditional journalism, written text, has developed intocommunicating through mult-semiotic texts.

The following video shows how journalists are now communicating through multi-semiotic forms. Indicating “a massive and dynamic interrelation of processes and objects…” (Fuller 2005:2).

The video highlights that traditional journalism, communicating through the written word to an audience who was not responsive has been changed. Now journalism involves images, audio, text and producing news to a responsive audience. The line between producer/consumer has been blurred. Journalism is “less and less self contained” (Murphie 118) which reveals the true nature of the media ecology.

This ecology has been born out of “concrete conditions”. Conditions restricting the flow of information to text. Change though, to what was once stable, was inevitable. Many theorists claim that journalist is intact rejuvenating itself, opening itself up to various inputs like citizen journalism. Therefore messages that arecommunicated have large social and political impacts.

TIME magazine for example has evolved and embraced online media. READ, WATCH. Articles now include interactive links, inclusion of videos, interviews. Issues and messages being reported on have a new depth about them. There is no monopoly of knowledge, rather the medium or various mediums in which messages are communicated allows a greater understanding of an issue.

Importantly, ecologies reveal the interrelatedness of culture and technology, overriding suspicions that culture and technology remain separate entities.


Fuller, M 2005, ‘Introduction: Media Ecologies’, in Media Ecologies: Materialist Energies in Art and Technoculture, Cambridge, MA, MIT Press: 1-12


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