Week 9: ‘The Best of Both Worlds’

30 Apr

“The war on global warming needs to be a war on consumerism.”


“No government will declare war on its own citizens.”

These two statements indicate the point of the ‘knife party’. Creating a video in attempt to mobilise the creative energies of the world’s population, and “wake people from their consumerism days”. The animated video is a way to creatively engage with an audience in the hope that it will incite change. It is a clear example of dynamic social organisation. But is this organisation one sided? And is it framing our experience of global warming as ‘evil’?

Consumerism and profit go together. But does profit always require harm to the environment?

To answer this, the nature of capitalism needs to be explored.

“Twenty-first-century (constructive) capitalism is founded on constructive advantage, smart growth, and thick value, which brings rebalance to the great imbalance. Constructive capitalists don’t just outperform, they redefine the boundaries of disruptive outperformance — they “minimize harm and maximize authentic, sustainable, meaningful value”.

Here, the idea that capitalism is bad, and produces environmental harm is reframed and re-defined to illuminate its lighter side. Capitalism, consumerism and environmental sustainability can actually co-exist harmoniously.

‘Going green’ can be said to be an investment in itself. Highlighting that capitalism is engaging with responsible investment and environment protection. Consumerism now has a new sector. This is articulated in the following video.

The question is asked, why is green profitable for us?

“It’s a transformation taking place around the globe. Smart money believes the Internet and technology is small in how much money can be made in clean green technology.” This is deemed a socially responsible investment fund.

This example is a productive form of consumerism; this indicates that profit does not require harm. It specifies the ability for consumerism, constructive capitalism and eco-friendliness to function in an interrelated way. The video also indicates the importance that framing has on an issue, something that is usually perceived negatively (like the knife party video) can have a positive side, and this can be communicated to an audience if it is framed particularly. Additionally, the growing trend of eco-friendly investments indicates how dynamic the issue is and how it is socially recognised as an area of importance and profit. It is a philosophy of change, a new area of investment, and a green one too!

Simply, “go green, live rich”.

I bet your thinking, where can i invest?

Calvert funds.com is a great place to start. Learn how to invest in socially, and environmentally responsible companies… and have the best of both worlds!

So act on mass, swarm together, make money, and do it in an eco-friendly way.


http://www.calvert.com/Bauwens, Michel (2011) ‘Book of the Week: Umair Haque’s New Capitalist Manifesto’, P2P Foundation: Researching, documenting and promoting peer to peer practices <http://blog.p2pfoundation.net/book-of-the-week-umair-haques-new-capitalist-manifesto/2011/02/13

Green Investing: http://www.youtube.com/watch?v=W307xW0PgfQ, 2012.

Knife Party and Rayner, Tim and Robson, Simon (2010) Coalition of the Willing <http://coalitionofthewilling.org.uk/>


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